Through public campaigns, the coalition raises awareness among consumers of the often-unknown negative effects intrinsic to the cultivation of soy and the increase aspects are:
- the relationship between Dutch consumption of meat and the deterioration of the socio- economic and environmental situation of the countries where soy is produced. By eating meat less or more consciously (for example, organic meat) everyone can contribute;
- by adopting purchasing criteria, importers and processors of soy can contribute towards a more consumers can exercise pressure on these companies;
- by asking questions regarding the supermarkets or to companies, consumers can exercise pressure to ensure that corporate social responsibility is taken seriously.
Companies also have an important share of responsibility. They can decide what kind of soy to produce, purchase and use in their value chain and products. Over the past decade a standard has been developed for soy by the members of the Round Table on Responsible Soy (RTRS).
The main principles of the RTRS Standards are:
- Legal compliance and good business practices
- Responsible labour conditions
- Responsible community relations
- Environmental responsibility
All companies should develop and implement a time bound plan to start using only soy of a high quality standard such as RTRS.
National governments have a crucial role to play.
They should establish policy measures that oblige all companies to take concrete steps. Those who lead should be rewarded, while those who lag behind should be discouraged.
The business world itself also benefits from clear regulation that is applicable to all companies – a level playing field. Only governments can guarantee this. The Dutch Soy Coalition promotes the development of these regulations.